Maybe it all comes down to experience design
We (the humans) don’t so much want more things anymore, more stuff. We want experiences, don’t we?
On our deathbeds, will we cherish our collectibles, or will we remember the adventures we had and wonder about the ones we didn’t?
My firm belief is that everyone is creative. Many people don’t seem to know that, but that’s okay. We all find ourselves in situations that we co-create, and we’re all basically improvising all the time. So what if we could be more intentional about it?
We can, and when we make this our habit, it can be delightful.